SOOOOO EXQUISITE is a dynamic public relations and branding firm dedicated to elevating brands, amplifying voices, and creating impactful visibility through strategic storytelling and innovative media solutions. Founded by Nicole M. Jordan, professionally known as “Pavani J,” the company was originally established in 2015 in Atlanta as an executive assistant service company serving gospel artists, actors, entrepreneurs, and organizations, including entities such as Signius Communications. Built on excellence, professionalism, and precision, the company quickly expanded as demand for its services continued to grow.
In 2017, the company relocated its headquarters to Illinois and expanded into public relations, opening doors to stronger media relationships, strategic partnerships, and celebrity representation opportunities. These developments positioned SOOOOO EXQUISITE as a growing force in branding, publicity, media relations, marketing strategy, event planning, crisis management, and talent development.
Rebranded in 2019 as ExQuisite PR Firm to reflect its expanded services, the company has represented and collaborated with notable personalities including Dr. Tammy Gray-Steele, Dr. Pamela Johnson, J. Menace, and Lady J.
Today, SOOOOO EXQUISITE continues to thrive with a team of experienced industry specialists bringing together decades of expertise in media, business management, publicity, and branding. The company’s mission is to help clients establish powerful identities, increase visibility, and position them to become household names through creativity, strategy, and impactful communication.
At SOOOOO EXQUISITE, the goal is simple: elevate brands, empower visions, and deliver the excellence of publicity.
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